What are the strategies for improving search rankings

Usually when we talk about SEO, then the question arises what are the strategies used for google search engines to improve performance? Here we are talking about Google since Google is the most popular search engine. These search engine optimization techniques is definitely going to help you and it will also let you know how to do SEO yourself.


IMPROVE ON-PAGE SEO

This is known as one of the most important component in SEO strategies. It includes all the necessary actions you should take on your website to rank better and on top in search engines, including meta tags, and content which has keywords and to make sure that your website usability is easy, fast and mobile-friendly. Images are an additional bonus aspect which makes your website have a better outer look. 


SEARCH INTENT

When users are searching for something in a search engine, then it means they are looking for something specific-for instance, unique information, or buying a product etc.

Now in your situation If you want your website to rank better, then you must need to know the searchers intent, like what people are searching more for and what they are interested in and then you should create content targeted to their needs. 


BOOST YOUR WEBSITE CTR

CTR (click-through rate) is basically the percentage of people who are clicking on your articles after seeing it in search engine results.

In order to boost your website's CTR, then make sure your title tags and meta descriptions are brief and to the point. Your meta tags should describe your website's content, so visitors are interested in clicking on it.


ANALYZE YOUR SEO
STRATEGY RESULTS AND REPEAT WHAT WORKS FOR YOU

It is very important to track your SEO performance in order to see the results of your efforts and to make necessary changes which are required.

For doing this you can track your website traffic through Google Analytics. Google Search Console is also another useful tool to monitor your website's rankings

and activity. It will help you to know how often your articles appears in search engine results and click-through rates.


Points covered in this article

  • What is search engine optimization
  • How to rank website on Google first page
  • How to improve your SEO for free
  • How to improve SEO on Google